For those who are ready to begin their career as a fitness trainer, we’d love to provide some advice on how to launch your personal training business successfully. Thankfully the personal training industry and its client market have been rapidly growing; however, this means more competition for the newbies who are entering the profession of personal training.
We offer some of our best tips on how to make sure you stand out from your competition and effectively grow your client roster.
Start Off Working in a Gym or Health Club
It will take some time before you start receiving a consistent income when you first launch your own personal training business. We strongly advise you get a job working for a gym or a health club. You’ll gain experience, along with a guaranteed paycheck each week. This will allow you to observe other personal trainers, increase your customer service skills with clients and help you decide how you wish to branch off on your own when you’re financially ready. If you already have a small list of clients who are ready to work with you privately, GREAT – we still recommend that you hold down, at least, a part-time job at a fitness club. This way you can build a roster of repeat clients and help get into your new career groove.
Cater to a Specific Clientele
A great way to set yourself apart from your fellow training competitors, is to find a specialized group to train. Are you a personal trainer who wants to help clients body build, or do you desire to help those who suffer from obesity by structuring routines for weight loss? Or, maybe you have a strong inclination to work with prenatal and postnatal mothers by helping them stay in shape. Whether you wish to train teenage athletes, or market yourself to the senior community, targeting a specific area will enable you to not get lost in a highly competitive industry.
Hire a Marketing Company or DIY
Marketing is key. There is no doubt that you can find thousands of informative articles online about how to market yourself. However, if you simply get overwhelmed to the point where you procrastinate on this crucial process, highly consider hiring a digital media and marketing company. Leaving it to the experts will help you create effective marketing strategies. Find a reputable creative team to get the necessary print and web collateral (such as business cards, website, etc.) you’ll require to establish your brand and get it off the ground.
Don’t Forget About Your Own Body
Don’t get so caught up in building and running your personal training business that you forget to set aside time for your own gym workouts. You are your very own walking billboard. How do you expect people to trust that you can get them in shape if you look like you’ve been slacking at the gym? Make time for yourself, make it a habit to apply fitness habits to your business, and be sure to maintain your own health and keep your muscles looking right.
We wish to congratulate you on your new fitness and health career and we truly want you to succeed. Why? Because you’re making the world a better place by assisting folks reach their optimal levels of health. As your client list grows, don’t forget to save yourself incredible amounts of time when it comes to scheduling their appointments by using FitPal, this way you can relax.
Now go out there and build your personal training business like a boss!